Trunk show
London
Medinah Sanusi is an artist, visual merchandiser and creative director working between London and Lagos. See the artwork.
Keep scrolling. The window is re-dressed for the art, then each service.
Art
My visuals, my story, your view.
Fine art photography. Every print comes with a Certificate of Authenticity. Choose a work to see the sizes it can be printed in and request it.
Artist statement
I photograph the body more than the face. The face can be a distraction; the body carries the story: how it moves, what it remembers, how cloth follows it. Growing up on Lagos Island I watched the Eyo masquerade, where a covered face lets a person become anyone beneath the garment. I carry that into almost every image. The work draws on history I grew up hearing, my own experience and stories others have trusted me with.
- Series
- Medium
- Archival pigment print on fine art paper
| Size | Approx. cm | Price |
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Every print comes with a Certificate of Authenticity carrying the series glyph, title, edition number, size, paper and print date.
Projects
Visual merchandising, creative direction, image consulting and styling.
Visual merchandising · Selfridges and Bond Street, London
Celine
Selfridges
Bond Street
Visual merchandising · Pop-up · London
AMA, the Noise collection
AMA is a menswear brand from Lagos. For its Noise collection we built a walk-in pop-up that worked as a stage set, tied to Love in Lagos, the theatre show staged in London. A swagged velvet curtain frames one hero look, the rails stand in as the wings and the rug marks centre stage, so walking in feels like stepping into the play.
Concept
One hero look, framed
Crimson velvet
Gold rope tie-backs
The rug marks centre stage
Rails as the wings
Charcoal floor
Curtain upLove in Lagos · Noise · a walk-in stage
Mind map
Deliverables
- Concept and moodboard
- Walk-in layout
- Stage set and curtain
- Hero look and rail edit
- Installation
Execution
Visual merchandising · 3D window concept
Window concept
A night window for streetwear. One look stands at the centre of a violet neon ring while the rest of the collection floats around it on clear orbits, like planets.
Concept
The look at the centre
Violet neon
Chrome and mirror
Product in orbit
Vinyl as a planet
Starfield backdrop
Everything in orbitStreetwear · night window · neon
Mind map
Deliverables
- Concept and moodboard
- 3D visualisation
- Prop and build list
- Lighting plan
- Product placement plan
- Installation guide
Execution · 3D visualisation
Image consulting · Lagos
Dr Folake Kofo-Idowu
Dr Folake Kofo-Idowu is an infectious disease specialist with a healthcare start-up in Lagos. Her wardrobe was full of strong colour that was working against her. After a full colour analysis to find her undertone, we built a set of coherent working staples and kept the playful, colourful pieces she loves, now in shades that suit her.
A lover of African print, her one rule was not to lose the African touch, so every piece still feels like her.
Personal styling
Private clients, weddings and editorial.
Creative direction · Marsden · Summer '26
The Windward Party
A campaign to launch Marsden's new linen colourways to a younger audience, shot on location in Lagos.
Deliverables
- Campaign theme and storytelling
- Campaign film
- Casting and fittings
- Location
- Cropped shirt redesign
- Social rollout
35%increase in in-store sales since the cropped shirt launched
Social rollout
Services
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About
Medinah Sanusi
“Creativity is an intimate process of discovery, where the boundaries of personal talent are tested, refined and expanded.”
Medinah Sanusi is an artist, visual merchandiser and creative director working between London and Lagos. Her eye was formed early, watching her mother style the bold prints, patterns and fabrics of Nigerian dress, and colour and symbol have shaped her work ever since.
She trained in fashion styling and image consulting at the International Career Institute, Santa Monica, graduating with first-class honours, and founded a styling practice in Lagos covering costume styling for film, personal styling and image consulting. A first-class degree in Fashion Styling and Creative Direction from Istituto Marangoni, London, followed, alongside a retail and visual merchandising career at Celine.
Today her work spans fine art photography rooted in storytelling, spatial display, campaign direction and brand strategy for retail, as well as personal styling and image consulting for private clients and couples on their wedding day.
She is driven by stories, historical and modern, and by turning spaces into brand experiences that people remember long after they have walked out. Her references run from Paul Poiret, Elsa Schiaparelli, Dior and Alexander McQueen to Fela Kuti.
Practice
Recognition
Know Your Business Challenge, winnerCeline, 2023
Ethics and ComplianceLVMH certification
Managing Bias and Building InclusionLVMH certification
Luxury and HospitalityLVMH certification
CybersecurityLVMH certification
Enquire
Choose what you're enquiring about and the questions will change to suit it. No payment is taken here; you'll get a reply by email. Or write to medinahsanusi@gmail.com.